Last week, Growth Energy welcomed the fuel industry’s leading independent E15 retailers at their fourth annual Prime the Pump retreat in Brainerd, Minnesota. The three-day Prime the Pump retreat allowed attendees to share best practices for tackling industry challenges.
The 24 attendees included Nathaniel Dodridge from Casey’s, Matt Spackman and Sam Herro from Kum & Go, Joel Hirschboeck from Kwik Trip, Lance Klatt, Steve Anderson, and Joel Hennen from Minnoco, Steve Walk from Protec Fuels, AJ Siccardi and Sean MacLaurin from RaceTrac, Mike Lorenz from Sheetz, and Sarah Prorok and Chris O’Bryan from Thorntons, as well as industry representatives from ADM, Applied Predictive Technologies, Big River Resources, Growth Energy, and POET. The discussion focused largely on enabling consumer choice at the pump and why E15 is growing in sale volume when offered.
“Our Prime the Pump retreat provides a unique opportunity for retailers connect and for Growth Energy to ensure that our market development strategy reflects the most pressing needs for our retail partners,” said Growth Energy Vice President of Market Development Mike O’Brien.
“This ongoing collaboration with retailers ensures that we’re not only continuing to expand the E15 footprint to give more Americans access to a cleaner burning fuel, but that we’re also delivering the best marketing tools and practices for our partners to be successful,” continued O’Brien.
Growth Energy’s retail partners are the leading independent convenience stores in the country with the average station selling nearly one in every seven gallons of fuel sold in the United States.
“The Prime the Pump annual retreat is an excellent opportunity to compare notes with leading c-store operators, as well as, influence the development and strategy behind the E15 market,” said Kwik Trip’s General Manager of Fuel Marketing and Procurement Joel Hirschboeck.
More information on Growth Energy’s partnership with Prime the Pump can be found here.
